Privacy Policy

Privacy Policy

Welcome to ALVA’s Privacy Policy

General Information

This Privacy Policy explains how we collect, store, protect, and share your information, and with whom we share it in order to provide our services offered directly by VORWERG BUSINESS SOLUTIONS LTD (hereinafter “the Company”, “we”, “us”, or “our”), including the Company’s websites, its messaging platform, and the Company’s application.

We suggest you read this in conjunction with our Terms and Conditions of Use.

While you’re enjoying our services, including the Company’s application (hereinafter referred to as “App”) and the Company’s website(s) (hereinafter referred to as “Websites”), both terms interchangeably referred to as “Services”), we collect information about you. In addition, you may choose to use the App to share information with other users. We may also need to share your information sometimes.

This Policy explains how we protect and use your personal data, including for artificial intelligence (AI) training and development, so please read very carefully!

Who We Are

The Company is a company registered in Cyprus with registration number HE 426542 whose registered office is at Tasou Mitsopolou ave 24, 6028 Larnaca, Cyprus.

The Company is the controller and responsible for this App and the owner and/or responsible entity of the website(s) related and linked to this App.

In case you have any questions and/or you need any clarifications about this Policy, including any request to exercise your rights (as per the Clause 9 below) please contact the data privacy manager using the details set out below:

Email: [email protected]
Address: Tasou Mitsopolou ave 24, 6028 Larnaca, Cyprus

Please also note that if you are not satisfied with our response, you have the right to make a complaint at any time to the Privacy Commissioner of Cyprus, who is the Authority responsible for the protection of personal data.

Personal Data We Collect

When you download the App and/or use the Company’s website to create an account, we may collect, store and transfer the following personal data:

  • Photographs
  • Gender Identity
  • Gender preference
  • Geolocation data, such as mobile device location
  • That your age is above 17
  • Name / Username/mobile phone number/ login information
  • User-generated content, posts, and other content you submit to our services
  • Communications between you and ALVA
  • Information collected through cookies and similar technologies
  • Information about how you use our services such as the features you use and the time, frequency, and duration of your activities
  • Information about your device, such as your device type, browser type, IP address, and operating system

If you are under 17 years old, please do not send any user information to us as we do not knowingly collect (nor do we wish to collect) any personally identifiable information or other user information from children under the age of 17. In the event that we learn we have collected any personal information from a child under the age of 17, we will delete that information from our database and terminate the corresponding account, if any.

Once you register you will be able to review and change this information at any time.

It is your responsibility to ensure that your details are kept up to date.

Your personal data may be visible to other Users who view your profile.

Please be careful about the information you disclose about yourself. When you communicate with other Users, the amount of personal information you share is at your own risk.

You will also need to provide us with special categories of personal data (i.e. sensitive personal data, such as information about your gender preference).

Data Processing Through App Stores

Before you can install our App, you may have to enter into a user agreement with an app store operator (e.g. Google or Apple). Our App is available on different app platforms, depending on your particular operating system.

In order to install and use our App via these app stores, you will need to have a valid account with the app store operator as well as a compatible device (e.g. a smartphone). The Company has no control over the collection, processing and use of personal data in this respect. The relevant app store operator will be the sole data controller of this information. If necessary, please contact the operator of the respective app store directly for information about their data processing. The Company is the data controller with respect to your personal data only when you use the App.

Geolocation Information

If you have given the Company access to your location in your device settings, when you use your mobile phone, we will collect information about WiFi access points as well as other location information about your longitude and latitude and may save your device’s coordinates to offer certain features to you. This information helps us identify your physical location and we use it to personalize the App and make it easier for you to interact with other Users, by enabling the general locality information to be displayed to Users seeing your profile and showing you the profiles of other Users who are near you.

If you have given the Company access to your location, but wish to turn this off, you can do so by the following methods:

  • iPhone app — settings, privacy, location services, Alva
  • Android — settings, location, Alva, permissions, location

Cookies and Similar Technologies

When you use our App and/or website(s), we may collect personal data from you automatically by using cookies or similar technologies. We use cookies for a wide range of purposes on our App and/or website(s) and in our email communications to deliver our services and to improve your experience.

Cookies are small bites of information that are stored by your browser on your computer’s hard drive. Every time you revisit our website, your web browser sends these cookies back to us so that we can customize your experience to better match your interests and preferences or to simply facilitate your signing in to use our services.

We may use essential cookies in order to enable you to receive the services that you request via our website. Without these cookies, services that you have asked for cannot be provided. In particular, these cookies may be used to:

  • Efficiently navigate from page to page in the website
  • Store your user name and preferences included
  • Avoid entering the same information (such as name, surname and telephone number) several times during the visit
  • Display targeted advertising information based on the interests and behavior expressed by you while surfing

Category of cookies:

  • Authentication: If you sign in to our websites, cookies help us show users the right information and personalise the experience to the users.
  • Security: We use cookies to enable and support our security features, and to help us detect malicious activity violations.
  • Performance, Analytics, Research and Advertising: Cookies help us learn how well our site and web products perform in different locations. We also use these to understand, improve and research products, features and services, including when you access our websites from our websites, applications and devices. We also use third party cookies to improve and personalise our marketing messages/communications with you.

To better understand how visitors to our websites use our services and to help us improve the user experience, we use third-party analytics providers that place cookies on your browser.

Generally, those third party technologies help us customise content and advertising and provide social media features and analyse traffic to the site.

Our websites mainly use Google Analytics and Facebook Pixel tracking. Google Analytics uses cookies to collect visitor behavior information in an anonymous form. Therefore, no personally identifiable information is collected about you unless you explicitly submit that information on our websites.

The anonymous information generated by Google Analytics cookies about your use of our websites is transmitted to Google – not us.

Facebook Pixel tracking is an analytics tools that allows us to measure the effectiveness of our social advertising by understanding the actions people take on our website. We use website data collected by Facebook Pixel to make sure our advertisements are being promoted to the people who showed interest in our websites and in particular in our services and products. The data collected by Facebook Pixel includes IP address, the browser used and other data such as the number of visitors, which visitors are Facebook users. Facebook Pixel tracking cookie about your use of our websites which is then transmitted to Facebook – not us.

Users can control and/or delete cookies as they wish.

Users can delete all cookies that are already on their computer and they can set most browsers to prevent them from being placed. If they do this, however, they may have to manually adjust some preferences every time they visit a website.

Integration of Facebook SDK

We would like to inform you that our mobile application now integrates the Facebook SDK (Software Development Kit) provided by Meta Platforms, Inc. (formerly Facebook, Inc.). This integration enables certain features within our app and allows us to enhance your user experience.

The Facebook SDK may collect certain information from your device, such as device identifiers, IP address, and usage data, to provide functionalities such as social sharing, personalized content, and analytics. This information is collected and processed in accordance with Facebook’s Data Policy, which you can review on their website.

Please note that your interactions with Facebook through our app are governed by Facebook’s own terms and policies, and we encourage you to review them carefully.

By continuing to use our app, you consent to the integration of the Facebook SDK and the collection and processing of data as described in this privacy policy.

How and Why We Use Your Personal Data

Lawful Bases for Processing Your Personal Data

Under data protection laws, we must have a lawful basis to process your personal data. We rely on the following legal bases to process your information:

  1. Legitimate Interests: We process your information for purposes that are in our legitimate interests, which include:
    • Providing, improving, and developing our Services
    • Training and improving our artificial intelligence systems and algorithms
    • Marketing our Services
    • Protecting our users, personnel, and property
    • Managing our business needs, such as monitoring, analyzing, and improving our Services
    • Managing risk and fraud detection
  2. Contractual Necessity: We process your information to perform our contract with you, such as:
    • Creating and managing your account
    • Providing customer support
    • Processing payments and transactions
    • Enabling communication with other users
  3. Compliance with Legal Obligations: We process your information when we have a legal obligation to do so, such as:
    • Responding to legal requests and preventing harm
    • Complying with record-keeping obligations
    • Responding to known or suspected security incidents
  4. Consent: In some cases, we process your information based on your consent, which you can withdraw at any time, such as:
    • Sending marketing communications
    • Using certain cookies
    • Processing special categories of personal data

Specific Uses of Your Personal Data

We use your personal data to:

  1. Make our services available to you:
    • Create and manage your account
    • Provide customer support and respond to your requests
    • Complete transactions related to our Services
    • Enable communication with other users
  2. Improve and develop our Services:
    • Research and develop new features and Services
    • Conduct surveys and other research activities
    • Analyze how our Services are used
    • Debug to identify and repair errors
    • Train and improve our artificial intelligence systems and algorithms
  3. Personalize your experience:
    • Recommend content, users, or features that may be of interest to you
    • Customize the content you see
    • Simplify your experience by remembering your choices and preferences
  4. Market and promote our Services:
    • Send promotional messages, marketing, advertising, and other information
    • Communicate about promotions, rewards, upcoming events, and other news
    • Measure the effectiveness of our marketing and promotional campaigns
  5. Maintain a safe and secure environment:
    • Detect and prevent fraud and abuse
    • Enforce our Terms of Service and other policies
    • Verify your identity
    • Investigate violations of our policies or terms

Use of Your Data for AI Training and Development

We may use the information we collect, including your personal data, to train, develop, and improve our artificial intelligence systems and algorithms. This processing is based on our legitimate interest in improving our Services and developing new features.

The AI training process may involve:

  • Analyzing patterns in user behavior and content
  • Developing models to predict user preferences
  • Improving content recommendation systems
  • Enhancing security and fraud detection capabilities
  • Creating and refining natural language processing systems

This processing helps us provide more personalized and effective Services to all users. We implement appropriate safeguards to protect your privacy during this process, including data minimization and anonymization techniques where appropriate.

Data Sharing and Disclosure

We may share your personal data with:

  1. Other users: Your profile information and content you post may be visible to other users of our Services.
  2. Service providers: We share information with vendors and service providers who support our business, such as cloud storage providers, payment processors, and analytics services.
  3. Business partners: We may share information with business partners to provide you with relevant promotions, offers, and other information.
  4. Legal and regulatory authorities: We may disclose your information if required by law, regulation, operating agreement, legal process, or governmental request.
  5. Corporate transactions: We may share your information in connection with a corporate business transaction, such as a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.
  6. With your consent: We may share information for any other purpose disclosed to you with your consent.

International Data Transfers

We may transfer your personal data to countries outside the European Economic Area (EEA) or your country of residence. When we do so, we ensure appropriate safeguards are in place to protect your information and to comply with applicable data protection laws.

These safeguards may include:

  • Standard contractual clauses approved by the European Commission
  • Binding corporate rules for transfers within our corporate group
  • Compliance with recognized certification schemes like the EU-US Privacy Shield

Data Retention

We will not keep your personal data longer than we need to. How long depends mainly on factors such as:

  • Why we collected it in the first place
  • How old it is
  • Whether there is a legal/regulatory reason to keep them
  • Whether we need them to protect you or us

For AI training purposes, we may retain de-identified or aggregated data for longer periods as this data no longer identifies you personally.

Your Rights

At any time you have the following rights related to your personal data:

  1. Request access to your personal data: This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  2. Request correction of your personal data: This enables you to correct any incomplete or inaccurate data we hold about you. Please note that we might need to confirm the accuracy of the new data you will provide us.
  3. Request erasure of your personal data: This enables you to ask us to delete or remove personal data. You can exercise this right where you have successfully exercised your right to object to processing (as per below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note however that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  4. Object to processing of your personal data: When there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your rights and freedoms you have the right to object to processing of your data. You can also exercise this right where we are processing your personal data for direct marketing purposes. Please note that under certain circumstances we may demonstrate that we have compelling legitimate grounds to process your data which override your rights and freedoms.
  5. Request restriction of processing your personal data: This enables you to ask us to suspend the processing of your personal data in the following cases:
    • If you want us to establish the data’s accuracy
    • Where our use of the data is unlawful but you do not want us to erase it
    • Where you need us to hold the data even if we do no longer require it as you need it to establish, exercise or defend legal claims
    • If you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it
  6. Request transfer of your personal data to you or to a third party: We will provide you with your personal data in a structured, commonly used format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform an Agreement with you.
  7. Right to withdraw consent: You can exercise this right at any time where we are relying on consent to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the above rights and/or if you want further assistance on any of the above rights, please send us an email to [email protected].

How We Protect Your Data

We understand how important it is to protect and manage your personal data. This is why we limit access to your personal data to those employees, agents and any third parties who it is required for their business to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and the Cyprus National Commissioner of any breach where we are legally required to do so.

Whilst we take appropriate technical and organisational measures to safeguard your personal data, it is important that you keep your devices and login information protected from unauthorised use.

Changes to This Policy

From time to time, we may update this Privacy Policy. The latest edition of the policy will determine how we handle your information and can always be found at get-alva.com/privacy-policy. If we make any significant changes to this policy, which we determine at our sole discretion, we will inform you through means such as posting a notice within the App or sending you an email.

Effective Date

This Privacy Policy was last updated on May 22, 2025.